Mathew Shanklin Promoted to Associate Athletic Director
LSU Sports Interactive
BATON ROUGE, La. – Mathew Shanklin, a top administrator in SEC athletic departments for nearly 30 years, has been promoted to Associate Athletic Director of Marketing at LSU.
Shanklin, who has worked as Assistant Athletic Director of Marketing at LSU for the past seven years, will also continue to serve as the General Business Manager for LSU Sports Properties, the multi-media rights holder for Tiger Athletics.
Shanklin supervises all operations and client services for LSU Sports Properties, while also managing the LSU Marketing efforts. Since joining LSU, he has implemented several new initiatives, including the Bengal Brigade Street team, the new band pre-game presentation for men’s basketball, and Hispanic broadcasts for LSU Football in Baton Rouge and New Orleans. He also spearheaded the unique halftime concert with Grammy winners 3 Doors Down and the LSU Marching Band at the LSU-Texas A&M football game in 2015.
Previously, Shanklin served 20 years as the Associate Athletic Director of Marketing and Licensing at the University of Arkansas. Shanklin was assistant marketing director at East Carolina University for a year before going to Arkansas.
A 1984 graduate of South Mecklenburg (N.C.) High School in Charlotte, N.C., where he lettered in baseball and soccer, Shanklin earned his degree in communications from North Carolina-Wilmington in 1988. A graduate of Ohio University’s highly respected sports administration program, Shanklin earned a master’s degree in that program in the fall of 1989.
A native of St. Louis, Mo., Shanklin married the former Missy Emmerson of Jacksonville, Texas, in 2003. She has a daughter, Jordan, who graduated from LSU in May, and they are also the parents of Barbara Blake (12) and Izabella Grace (10).