Lyft Partners with LSU Athletics as 'Official Rideshare'
LSU Sports Interactive
BATON ROUGE, La. -- LSU Sports Properties is proud to announce that Lyft will be the Official Rideshare Partner of LSU Athletics, it was released Tuesday.
Along with in-venue signage and event marketing, this partnership creates additional transportation options for fans arriving at and departing from LSU Athletics events using designated Lyft pickup and drop-off areas.
For the 2017 LSU football season, Lot 407 at the corner of Skip Bertman Dr. and River Road will be the designated Lyft pickup and drop-off location. Pickup and drop-off points for additional events will be published prior to home events of the 2017-18 sports' season.
First-time Lyft riders who use promo code "GEAUXTIGERS" will receive up to $5 off their first four rides.
Fans are encouraged to download and ride with Lyft.
"We're thrilled to be the official rideshare partner of LSU Athletics," said Jaime Raczka, regional director of new markets at Lyft. "Partnering with the LSU Athletics community connects fans with Lyft's safe, reliable, and affordable service and increases the opportunity for those in the Baton Rouge area to earn income through driving with Lyft. We're eagerly looking forward to the start of the season and seeing the value this partnership will bring to LSU fans for years to come."
"LSU Sports Properties works hand-in-hand with the athletics department in an effort to constantly improve our fans experience," said Ward Wyatt, general manager of LSU Sports Properties. "With Lyft as the Official Rideshare partner of LSU Athletics, we are able to provide another transportation option to our fans getting to and from athletics events."
Lyft was founded in June 2012 by Logan Green and John Zimmer to reconnect people and communities through better transportation. Lyft is the fastest growing rideshare company in the United State and is available to 94 percent of the U.S. population. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to driving positive change for the future of our cities. Visit www.lyft.com for more information.
About LSU Sports Properties
LSU Sports Properties is a division of OUTFRONT Media Sports and is the exclusive multi-media rights holder for LSU Athletics. OUTFRONT Media Sports, a division of OUTFRONT Media Inc., is the marketing and multimedia rights holder for some of the most prestigious collegiate teams and sports venues across the country. Our creative implementation of in-venue and on-campus digital displays, influence media, marketing affiliation, experiential entertainment, and game day domination benefit universities, alumni, students, and passionate fan bases. Bringing to life these valuable, eye-catching, engaging and results-driven assets attracts a highly sought-after audience for our advertisers.