Mathew Shanklin is in his fifth year at LSU serving as the Assistant Athletic Director of Marketing and as the General Business Manager for LSU Sports Properties, the multi-media rights holder for Tiger Athletics. Previously, Shanklin served 20 years as the Associate Athletic Director of Marketing and Licensing at the University of Arkansas.
Shanklin supervises all operations and client services for LSU Sports Properties, while also managing the LSU Marketing efforts. Since joining LSU, he has implemented several new initiatives including the Bengal Brigade Street team and the new Band pre-game presentation for men's basketball. He also spearheaded the partnership with Halftime Live, coordinating the unique halftime concert with Grammy winners 3 Doors Down and the LSU Marching Band at the LSU-Texas A&M game in 2015.
While at Arkansas, Shanklin was in charge of all department marketing/promotions, corporate sponsorships, advertising sales and coordinated all sales and programming for the football, basketball and baseball video boards. He was instrumental in developing the HogPen, a tailgating area for fans inside Baum Stadium, the Hog Spa hot tub area at Baum Stadium and the RBI Girls. Shanklin was instrumental in establishing the school's first baseball radio network in 1992, one of the nation's largest with more than 25 affiliates statewide as well as creating the first Hispanic radio network for the University of Arkansas. In 1998, Shanklin became the university's licensing coordinator and under his direction, licensing revenues increased every quarter.
Shanklin was assistant marketing director at East Carolina University for a year before going to Arkansas. He had served as an intern at Arkansas for five months before joining the ECU staff.
A 1984 graduate of South Mecklenburg (N.C.) High School in Charlotte, N.C., where he lettered in baseball and soccer, Shanklin earned his degree in communications from North Carolina-Wilmington in 1988.
A graduate of Ohio University's highly respected sports administration program, Shanklin earned a master's degree in that program in the fall of 1989.
An avid golfer, Shanklin married the former Missy Emmerson of Jacksonville, Texas, in 2003. She has a daughter, Jordan (21) who attends LSU, and they are also the parents of Barbara Blake (11) and Izabella Grace (9).