LSU Releases New Visual Identity

The new official mark of LSU Athletics
The new official mark of LSU Athletics (@LSUsports) (@LSUsports)
LSU Sports Interactive

BATON ROUGE -- The LSU Athletic Department released a new visual identity on Friday, one that features a Tiger along with the letters "LSU".

The new identity, which takes the place of the old mark that features "LSU" in block letters with the word "Tigers" in script, will become LSU's new primary athletic mark. This will mark the first change in the LSU Athletics logo since 1989.

Phoenix Design Works of New York, N.Y., designed the visual identity package.

"The new logo and graphics were designed to provide the entire University with a readily identifiable symbol," LSU Chancellor Dr. Mark Emmert said. "In undertaking the project, the objective was to develop a visual identity that is clear and crisp in its representation of LSU, that is true to our past and telling of our future. Though athletics may garner the logo the most widespread attention, the design is one appropriate to portray all of LSU."

In addition to the new primary mark, LSU will also release 11 other secondary marks and two corporate sponsor marks, which allow LSU's 12 corporate sponsors to show their support of Tiger Athletics. LSU has also created 14 sport specific identities.

"We are excited about the opportunity to present this new logo," LSU Director of Athletics Skip Bertman said. "I congratulate the committee for this design. I think our new logo is outstanding."

Furthermore, the University has created a new identity, an Oak Tree design, which will be used as well as the existing official mark, the LSU Tower logo. This will be the first time in which the LSU Tower will be used on official merchandise.

Phoenix Design Works also created a font dedicated specifically for LSU.

The font, called the "Geaux" font, will appear on many LSU items, including apparel. LSU is believed to be the only university in the country with its own font.

LSU fans can locate products bearing the new logo at the newly created website, The site has been created specifically to assist fans in locating LSU merchandise of any kind.

Starting today, LSU fans can purchase items bearing the new marks at, the Tiger Gift Center, the LSU Bookstore, Tiger Mania and Tyger Gifts in Metairie.



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