LSU Athletics Creative Services

RTIC Partners as 'Official Cooler and Tumbler'

LSUsports.net (@LSUsports)
LSUsports.net (@LSUsports)
LSU Sports Interactive

BATON ROUGE, La. -- LSU Athletics is proud to announce RTIC Coolers as the “Official Cooler and Tumbler of LSU Athletics.”

The partnership with the RTIC Coolers, includes media, signage across LSU Athletics venues, and a one-of-a-kind football promotion showcasing where fans “Geaux with RTIC.”

The promotion (see Tweet below) allows fans to submit a photo with their favorite RTIC product on Facebook, Instagram and Twitter using #GeauxRTIC for a chance to win weekly RTIC prizes and a grand prize VIP package including $1,500 worth of RTIC products, tickets, hospitality and more to the LSU Football vs. Texas A&M game on Nov. 25, 2017.

“RTIC is honored to officially be a part of the LSU family,” said RTIC CEO, John Jacobsen. “We’re proud to be associated with LSU Athletics, the teams and their fans. This partnership is an ideal fit for our brand as our products are perfect for all game day activities and enable the fans to better enjoy the experience.”

“We are proud to work with an outstanding company in RTIC Coolers,” said LSU Sports Properties General Manager Ward Wyatt. “A partnership with RTIC as the Official Cooler and Tumbler of LSU Athletics is a perfect fit for the atmosphere of tailgating in south Louisiana and the passion of our world-wide fan base for their Tigers. We look forward to a long and exciting partnership together.”

About RTIC Coolers
RTIC Coolers is the leading online direct to consumer retailer of premium rotomolded coolers, soft sided coolers & stainless steel drinkware. By leveraging technology, direct marketing and the company’s national network of fulfillment centers, RTIC is able to offer top-quality coolers and drinkware at a fraction of the price of comparable Products.

RTIC was founded by twin brothers John and Jim Jacobsen and has generated over 1.8 million followers on Facebook since shipping its first cooler in September 2015 and now employs over 100 people. RTIC is based in the Houston suburb of Cypress and owns fulfilment centers in Houston, Atlanta, Chicago, Harrisburg & Fresno.

About LSU Sports Properties
LSU Sports Properties is a division of OUTFRONT Media Sports and is the exclusive multi-media rights holder for LSU Athletics. OUTFRONT Media Sports, a division of OUTFRONT Media Inc., is the marketing and multimedia rights holder for some of the most prestigious collegiate teams and sports venues across the country. Our creative implementation of in-venue and on-campus digital displays, influence media, marketing affiliation, experiential entertainment, and game day domination benefit universities, alumni, students, and passionate fan bases. Bringing to life these valuable, eye-catching, engaging and results-driven assets attracts a highly sought-after audience for our advertisers.

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