BATON ROUGE - LSU announced the launch of its "Stand Right Up and Roar" marketing campaign for the 2012-13 athletic year Wednesday as the school will unite across all athletic fronts to deliver a common message to promote and market its 20 sports teams.
Taken from the lyrics of "Hey Fighting Tigers", the "Stand Right Up and Roar" campaign will serve as the rallying point for all LSU fans in 2012-13. The campaign was first introduced on the cover of the 2012 LSU football media guide, which was distributed last week at SEC Media Days in Hoover, Ala.
The "Stand Right Up and Roar" slogan will be featured in numerous advertising and marketing campaigns throughout the year and will also be displayed on the cover of every media guide and poster produced by LSU in 2012-13.
Fans will also see the campaign featured throughout Baton Rouge and surrounding areas on billboards and other signage, as well as a special line of merchandise, which will be sold at the LSU SportShop on campus beginning at LSU Fan Day on Saturday, Aug. 11.
The campaign will also have a big presence on LSU's social media platforms and fans will be asked to participate, using #LSUROAR when tweeting about LSU athletics. LSU will also use its official website - LSUsports.net - to launch posters for football, volleyball and soccer in the coming days. In addition, LSU's official Facebook page, along with LSUsports.net, will feature an exclusive highlight video to introduce the "Stand Right Up and Roar" campaign.
"This is an effort to unite all of our sports with a marketing and promotion campaign featuring a common theme and what better way than to borrow a line from 'Hey Fighting Tigers' to do it," senior associate athletic director Herb Vincent said. "We are coming off one of the best years in the history of LSU athletics and this is an attempt for our coaches, student-athletes, and fans to spread a common theme and message about LSU and our tradition-rich athletic heritage."
For more information on the ROAR campaign and to see the 2012-13 preseason highlight video, visit www.LSUsports.net/roar.
"Stand Right Up and Roar" Key Release Dates
Wed., July 25 - Official launch with highlight video
Thurs., July 26 - Release of 2012 volleyball poster on LSUsports.net
Fri., July 27 - Release of 2012 soccer poster on LSUsports.net
Mon., July 30 - Release of 2012 football poster on LSUsports.net
Tues., July 31 - Release of 2012 football placard poster on LSUsports.net
Wed., Aug. 1 - Release of Mike the Tiger poster on LSUsports.net
Thurs., Aug. 2 - Release of LSU cheerleaders poster on LSUsports.net
Sat., Aug. 11 - ROAR merchandise available at LSU SportShop and Fan Day