BATON ROUGE – LSU Director of Athletics Joe Alleva and Senior Associate Athletics Director Herb Vincent have been assigned expanded duties as part of an administrative consolidation prompted by state budget cuts, LSU Chancellor Michael V. Martin announced today.
Martin recommended that Alleva, who just completed a successful first year as athletics director that included the Tiger baseball team winning the College World Series, be named vice chancellor and director of athletics, pending approval by the LSU Board of Supervisors.
Vincent, the veteran primary public relations officer for the LSU Athletics Department and its various entities, including the Tiger Athletic Foundation, was named associate vice chancellor for university relations. Vincent’s expanded assignment includes combined managerial responsibility for athletics-related efforts as well as for the LSU Office of Communications & University Relations.
“As a result of budget reductions, the athletics department will play a larger role in providing financial support for the university,” Martin said. “Joe’s new title better reflects his important position as the leader of a unit that contributes significantly to LSU’s mission.”
LSU System President John V. Lombardi said he would recommend that the LSU Board of Supervisors approve Alleva’s new title, which involves no change in compensation, at its August board meeting. Because his duties represent a combining of jobs, Vincent’s expanded role requires the approval of Lombardi and Martin only.
Alleva’s first year as director of athletics was one of the most successful in LSU history with all 20 LSU sports teams participating in NCAA post-season competition, including the men’s basketball team, which won the Southeastern Conference title, and the baseball team, which captured its sixth national championship.
As associate vice chancellor for university relations, Vincent will oversee marketing, community relations, internal and external communications and image building for the university.
“Herb will be responsible for marshaling LSU’s many resources to plan and implement new initiatives to enhance the university’s visibility and recognition on a national and international basis,” Martin said. “This split role will give LSU an opportunity to create more consistent messaging in reaching out to build better brand awareness, not only for athletics, but also for the entire university.”
As part of his continued responsibilities as senior associate athletics director, Vincent will oversee the sports information, marketing and promotions offices, management of the university’s multi-media rights relationship with CBS Collegiate Sports Properties and administration of baseball.
Alleva, now in his second year at the helm of LSU’s $85 million sports programs, became director of athletics last year, after 10 years as athletics director at Duke University. Under Alleva’s leadership, LSU during the past year drew a record 1.5 million fans to Tiger athletic events, and featured the opening of new baseball and softball facilities.
Vincent, a 1983 LSU graduate, joined the university as assistant sports information director in February 1988 and was promoted to sports information director the same year. He was appointed assistant athletics director in November 1989, and associate athletics director in 1992. His 20-year association with LSU was interrupted for two years from July 2000 to 2002 when served as vice president for communications for the College Sports Southeast regional cable network. He rejoined LSU in 2002 and was named senior associate athletics director in 2006.