BATON ROUGE - Two new LSU billboards have made their debut in the Houston area touting the University and the Athletic Department.
One of the billboards features the University's marketing campaign "Love Purple/Live Gold" while the other features images of the LSU football team and the athletic department's 2012-13 slogan "Stand Right Up and Roar."
LSU is taking advantage of the Tiger football team's appearance in College Station on October 20 for the first time since the Aggies joined the SEC and the large LSU alumni base in Houston to promote the university and the athletics program to the Houston area.
LSU frequently erects billboards at locations when there are significant football games in the area, such as during postseason bowl games and season opening contests at neutral site cities like Dallas and Atlanta, particularly when there is a large LSU alumni membership in the area.
The Houston billboards are located at Highway 6 S near Briar Hills Parkway facing north and on the North Belt near the Hardy Toll Road facing east, just south of Houston's George Bush International Airport.
The billboards are secured at no cost to the university through CBS Collegiate Sports Properties, the multi-media rights partner of LSU Athletics.