Michael Bonnette enters his 15th year as LSU’s Sports Information Director and second as Senior Associate Athletic Director after being promoted to his current position in the fall of 2013. Bonnette held the title of Associate Athletic Director from April of 2007. Bonnette was originally elevated to Sports Information Director in August of 2000 and then promoted to Assistant Athletic Director in July of 2004.
As Sports Information Director, Bonnette serves as the chief contact for LSU’s nationally-ranked football team as well as overseeing all publicity activities for the 21 sports sponsored by the Athletic Department.
The 44-year-old Bonnette, who served as an Associate Sports Information Director for seven years, is in his 21st year with the LSU Athletic Department.
His 2012 LSU Football media guide was named “Best in the Nation” by CoSIDA, one of several awards he has received from the organization and in the Louisiana Sports Writers Association annual writing contests.
The Lake Charles, La., native has been around the sports media relations profession his entire life as he is the son of retired McNeese State Sports Information Director Louis Bonnette, a member of the CoSIDA Hall of Fame. The field at Cowboy Stadium in Lake Charles bears the name Louis Bonnette Field. His brother, Matthew, continued the family tradition at McNeese by being named Sports Information Director in July 2012, following his Dad in the position.
Bonnette, who is a 1993 graduate of LSU, is past president of SIDs for the Southeastern Conference and is currently the vice-president for SIDs for the LSWA. He is married to the former Robin Arnaud of Opelousas, La., and the couple has three sons, Peyton (16), Grant (15) and Max (9).